After all, since every element in your signature should have a clear purpose, a quote may detract from your business goals. Real Estate Quotes for Marketing Why You Should Use Quotes in Your Realtor Email SignatureĪdding a quote to your email signature may seem like an unnecessary distraction. Why You Should Use Quotes in Your Realtor Email Signature Motivational Quotes for Realtors You Can Add to Your Email Signature Let's explore different types of quotes for real estate agents and why they matter. And that can become the deciding factor in a prospective client wanting to work with your real estate business.īut what are the best real estate quotes you could use? And how to choose one that fits in your email signature? In just a sentence or two, it can tell an entire story about your vision, ideals, and philosophy. And that means that you need to be deliberate about every element you use, as each line will reflect who you are as a realtor and a person.īecause of that, adding real estate quotes in your email signature can be so effective. They know which elements to include - and how to format them - for the highest readability and impact, and they know how to avoid the traps that do-it-yourself signatures can fall into.An email signature is an essential marketing tool for realtors. Pro tipĬonsider having an email company create the signature for your real estate business. Stick to a minimalist design for your email signature and keep the focus on your messaging. Just remember, it’s the body of your email that you want people to pay attention to. If you really, really have to have an image in your real estate email signature, a small logo probably won’t trip the spam filters. If you feel the need to advertise all of the places your email recipients can find you on social media, consider making a “social profile” page on your website or use a service like, then link directly to that page from your signature. Many people check their email at work, and having your video blaring right when the boss walks by is not the best way to start off a relationship. But embedding a video in your email signature is not the way to go, especially if the video is set to autoplay when recipients open your message. A link to a personal, introduction-type video isn’t a bad idea. No one needs the distraction of moving images in an email signature or message. Although JavaScript enables dynamic features such as displaying the time of day, pop-up pages in customized windows and form submit buttons, most email programs block JavaScript as an anti-virus measure. It’s best to simply exclude photos and images from your email signature. Many email programs block images by default, so when your message gets through, the images don’t render correctly and users see only empty boxes that take up a lot of space. Plus, the more linked images you include in an email, the more likely it is to be identified as spam, meaning your recipient may never see your message. What not to includeĪvoid these elements when creating your real estate email signature: People can then quickly find and tap it, making it easy for them to call you. Use dashes to make sure your phone number displays as a hyperlink in your email signature. Aesthetically, I prefer periods to dashes in phone numbers (480.235.4447), but many phones don’t know what to do with the periods. Pro tipĪ lot of email is read on a mobile device. Short and simple, without a bunch of distracting links, images and icons. Here’s the last email signature I used as a real estate broker: Always consult with your broker to make sure your email signature is in full compliance with local, state and brokerage policies and regulations. Important: Your broker might require you to include specific elements in your real estate email signature, such as your real estate license number, your brokerage’s physical address or a disclaimer. Optional: Include a call to action and change it on a regular basis to keep it fresh.Keep it short and sweet, using some or all of these elements: What to includeĪn effective real estate email signature is a concise and consistent way to communicate who you are and where to find you. Make it professional, keep it readable and maximize its impact. As a real estate agent, your email signature is a reflection of you and your business. This particular signature may be an exaggeration, but my point is that including lots of information isn’t always better. Ever read an email from someone in the real estate business and seen a signature like this at the bottom?
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